TV Commercial
ZAPPY HAS BEEN ABLE TO BRING CUSTOM MADE HIGH-END FILM TVCS AS WELL AS ANIMATED MOTION GRAPHICS TO THE PHYSICAL ADVERTISING SPACE & ONLINE COMMERCIALS TOO
THE POWER OF TV COMMERCIAL
Television is still great a medium for advertising to most average person, despite a significant increase of internet base media. The average of the world population usually spends more than 4 hours a day in front of their TV. In other words, business owners who doesn’t advertise on TV is missing out exposure of their brand and missing out on a huge pie of the population. An advertistment on TV can visually display why and how your service or product works and why the audience needs it. Not only that, TV commercials can also assist audience and be a powerful point of sale medium between the brand and the audience itself.
TV COMMERCIAL REELS OUR PRODUCTION HOUSE HAVE PRODUCE
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THE 4 ADVANTAGES OF ADVERTISING ON TELEVISION
Reach Out to a Huge Number of Audience
Believe it or not, it can be pretty hard to beat the amount of people television can reach out to. At this time this post have been written, there’s billions of TV in household across the globe. If you want to reach a huge number people in a short amount of time, television is usually one of the first medium we think about. Did you know that teenagers spend averagely 7 hours a week watching television? Besides that, traditionally, the audience on TV are usually the older crowd compared to other media. This is good news, because it can reach the gen X and boomers who have disposable income.
People Spend a Lot of Time on TV
Based on market research, the worldwide population are watching more action movies, comedies, dramas, and listening to music to reduce stress. The people’s attention shifted to television have risen up to 38% compared to the rest of the media. With the spread of Covid 19 throughout the world, the culture of working from home increased. Due to lack of commuting to and fro from work and restrictions on gatherings, the attention and viewing time of television from home accelerated.
The Synergy Between Online And TV
TV is important for a business with online presence. Having a brand on television can give the audience confidence. Initially, TV will expose your brand to a huge amount of audience before it hits into the online audiences. All the other forms of promotion are driven from TV advertisements.
The audience can be using all kind of devices while watching the television but they usually stick with the contents they favor. On the other hand, on social media, it allows the audience to share their experiences from the content to their friends.
Both TV programmers and advertisers will work hand in hand to continue to encourage the audience to engage the details of the content online. This will help the audience to build a relationship with the brand which enhances the loyalty to the brand. The online space is helping television to be a more effective and the synergy between both parties will keep increasing with time.
Ad Format Evolve to Improve Audience Experience
Most advertisers seem to prefer an advertisement which is longer, this will allow them to have more time to share their story and boost their brand awareness. There is a growing acceptance of advertising on television compared to ads online. With more and more data that we now can compile, agencies are using all these information to make crucial decisions. Usually ads that reflects the audience experiences are more popular among the audirnce.
READY TO TAKE THE NEXT STEP IN CREATING YOUR TV COMMERCIAL?
At Zappy Production, we have established our studio to be among the top players in the TV commercial space. We have artist and talents all set and ready to come to your place and create professional videos that represents your brand. We will unleash the passion you have for your audience and make your audience hold that strong impression about you each time they interact with your brand.
Choose Zappy Production, we’re the leading tv commercial production company in Malaysia. And together we will create your brand message into an enjoyable and unforgettable experience. Don’t forget to contact us now to request for a quote and find our more on how to attract your customers through TV commercials.