Projection Mapping
WHAT IS PROJECTION MAPPING?
Projection mapping is a method of using video projection on to any surface and transform it into a vibrant visual screen. Objects and buildings can be brought to life, providing exhilarating experiences through creation of immersive environments. There are many types of ways for you to achieve this kind of effect, but it always consist of professional creative skills and sophisticated technical planning. Usually the content creation is a mix of 3D and 2D effects , computer animation and live shooting video. If you are still confuse, let our team Zappy a company based in Malaysia guide and consult you on how it works.
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5 BENEFITS OF PROJECTION MAPPING FOR BUSINESSES?
Grab Attention
We are in a world full of distractions due to hyper connectivity from all types of sources. It’s crucial for businesses to create a smart way to catch people’s attention in order to share their story to them. Having an integrated audio and visual experience through projection mapping helps business to capture attention and send the message across.
Improves Publicity of Businesses
People stand still watch and observe projection mapping installations. There are many factors for this to happen, from the expression the visual images, sound effects and others creates an atmosphere where people just stop and stare. The advantage of projection mapping is that it can make an ordinary video into a video that highly grabs attention. This will help to expand your publicity and promote your business.
Engage With Your Audience
A successful projection mapping project creates an amazing experience that captivates the audience. Not only it assist in connecting with the audience mind, you also trigger their feelings and emotions. Is so amazing how you can capture people’s mental awareness and connect with them on a deeper level.
It Helps In Marketing
Having projection mapping, you can market effectively to your customers or audience. The core of marketing is to capture the audience attention, get them engage by sharing a compelling story which will make them take certain actions based on the message send across. Through projection mapping, visually appealing images are projected right in their face. This allows them to engage with it, share the content online which leads it to go viral online.
Creates Lasting Memory
A lasting impression is created in the minds of your customers when you use projection mapping. The effect created by the projected visual experience has great influence on people’s feelings and emotions. This create events that everyone will not forget and businesses will be remembered by heart of their target customers. This is one of the biggest reasons why projection mapping is one of the most popular brand activation option in the events industry.
EXCITED TO START CREATING YOUR VERY OWN 3D PROJECTION MAPPING PROJECT?
3D projection mapping technology is one of the most powerful tools that help us custom made immersive interactive spaces for our customers based on the theme or direction the customers choose. We can customize everything from branding, theme, imagery and colour to bring out the impact that the customer is looking for. We always make sure we highlight the key message and branding features of the company. Our creative and talented team of motion graphic designers is here to ensure the output is outstanding and only deliver the best every single time.
As one of Malaysia’s leading 3D projection mapping company, we have mastered the power of using the projection technology, we have reshape and redefine objects and spaces to create an immersive and attractive experience for the audience.
We have managed, planned and perfectly executed all sort of events using this innovative technology.