Digital Signage
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WHAT IS DIGITAL SIGNAGE?
There is a huge amount of discussion on what is the meaning of the term digital signage. But without a doubt this technology is everywhere. Basically you won’t miss it in your daily life, example when you’re driving on the road, heading to the airport, walking into a restaurant and sometimes even going to a school or hospital, you’re bound to see a digital signage somewhere along your journey. Because this technology is around us, the term digital signage became a generic name for a variety of technologies and been used in multiple ways for all kinds of signage purposes.
So here we are going to help you summarize and simplify on what is digital signage all about. Basically digital signage originated from traditional signage. The only difference is, digital signs use various technologies such as projection, LED, and LCD to display contents. You can run almost all types of content, from digital video, images, live stream media and whatever information you have. Digital signage can be found everywhere, from our public transportation system, public spaces, stadiums, museums, retails stores, restaurant, hotels, corporate buildings and many more. It is usually used for exhibit information’s, wayfinding, outdoor advertisements and marketing too.
LATEST DIGITAL SIGNAGE PORTFOLIO
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5 BENEFITS OF HAVING A DIGITAL SIGNAGE
Boost Engagement
Did you know that, digital displays has 400% more viewers compared to static display? Besides that, 8 out of 10 customers says that the digital sign caught their attention and that’s the reason why they have enter the store. So you might think, how does this affect your business? The fundamental is, more views equals more opportunities to help boost sales, and the more people interested means more potential customers in your territory, all of this will lead to greater sales.
Improve Satisfaction
A customer’s overall experience can be deeply impacted with the power of digital signage technology. According to research that we have done, the satisfaction rate for a customer who interacts with digital signage increases by 47%. One of the main reasons that affects this is 36% decrease in customers perceived wait time. This is probably one of the best things any business can do to improve the customer’s experience. These are the type of customer experience enhancements that will help improve your customer retention.
Stronger Buying Power
Based on research that we did, 19% of people admit that they had made a purchase unplanned from a digital signage. If you compound and add up all these purchases through the digital signage technology it can turn into a huge amount. This is no wonder so many businesses adopt this technology.
Bonus Opportunities
Digital signage helps alleviate the many time consuming tasks that historically responsibilities an employee have. In a retail environment, for example, digital signage allows the customer to watch or read all of the sales information rather than having a retail assistant to relay it to a customer. This frees up their time to participate in a more meaningful conversation with the customer, increase customer satisfaction and increase the chances of creating a genuine relationship with the customer that can lead to customers being more loyal to your brand.
LET US CREATE YOUR CUSTOM DISPLAY INSTALLATION AND HELP YOUR BRAND ACHIEVE GREATER HEIGHTS
At Zappy, we have been building strategic partnerships to bring the latest digital displays, sensors and various emerging technologies into the market. Through our experience and discovery process, we will help you to identify ways to help you boost your customer’s experience. After that, we will recommend the components that will bring your ideas into the physical world. Our in-house team at Zappy offers full solution which includes a flexible platform with for intuitive designing, manage and deploy digital contents and lastly skillful talents to manage your projects.